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Extra efforts needed, nation's media told

The media must make more efforts to develop itself to serve the interests of the nation against the backdrop of international integration and the spread of information and communication technology, the Minister of Information, Culture and Tourism, Dr Bosengkham Vongdara, has said.

“There are some aspects we have to continue tackling to overcome challenges and to do a better job in fulfilling our obligations,” the minister told members of Lao media during his address at a meeting of more than 300 journalists and officials held yesterday to mark the 67th anniversary of the founding of the Media and Publication Day of the Lao PDR, which falls on August 13.

He pointed to the continuously changing situation around the world amidst regional and international integration, which he said had facilitated the economic development of Laos, including access to the global market for domestic products.

Dr Bosengkham said the country had also gained more opportunities as the media market opened wider, and there are now more opportunities for the Lao media to access modern technology, greater investments and expertise.

He noted the opportunities the Lao media had derived from Asean integration, especially for human resource development, and said many members of the Lao media had received training from major outlets in the Asean region. This, he said, had contributed to the development of the media in the country.

Progress in ICT has allowed the Lao media to expand their publications to Lao people living abroad through various online channels, and this was one of the best facilities for the domestic media, the minister said.

He also agreed with a report from the Lao Journalists' Association, introduced by Deputy Minister of Information, Culture and Tourism and the association President Mr Savankhone Razmountry, which mentioned the challenges and shortcomings that are yet to be addressed. These relate to the contents and forms of the media which are yet to meet all the requirements of political obligations.

The number of analytical pieces, in-depth news reports and feature stories have remained small. They also could not attract enough attention among readers, he said.

The minister instructed domestic media outlets to find ways to provide more cooperative benefits by using new media, saying that all aspects of personnel, infrastructure and equipment must be developed simultaneously.

In this regard, he stressed that the development of personnel should be a priority to enhance their political ideology training.

“We have to pay attention on political ideology education for media,” Dr Bosengkham told the gathering that included media administrators, editors and journalists.

He also targeted self-reliance in finances through new creative production, marketing management and sourcing income from digital media.

The minister also reminded the media representatives not to forget their political obligation to serve the interests of the nation as proletariat. “Our people in the media must have the best political attributes, knowledge and ability to serve the best interests of the nation,” he said.

 

 

 

By Times Reporters
(Latest Update August 12, 2017)


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