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New agreement boosts Laos’ efforts to lure Chinese visitors

Laos is bolstering tourism promotion by appointing a leading media company from China to showcase local destinations to the Chinese market and attract more of their visitors.   
Ministry of Information, Culture and Tourism’s Tourism Marketing Department signed a Memorandum of Understanding (MOU) with Beijing Fenghuanghe International Culture Communication Co., Ltd in Vientiane on Tuesday.
The cooperation agreement focuses on enhancing promotional activities such as attendance at Beijing International Tourism Expo 2019, familiarisation trips for Chinese media and tour companies to gain first-hand information about Laos, and roadshows for Lao tour companies to distribute their products to the Chinese travel industry.
At the signing ceremony, the ministry’s Tourism Marketing Department Director General, Mr Soun Manivong said he was confident the cooperation would drive Lao tourism promotion and boost the number of Chinese visitors to the country.
Meanwhile, Beijing Fenghuanghe International Culture Communication Co., Ltd CEO, Ms Bella Zhang, said her company would conduct research about Laos as a destination and use the results to target Lao tourism marketing in China more effectively.
According to the CEO, the company would use the marketing plan to enhance tourism development by exploring and protecting the real Lao cultural identity while maximising benefits.
Ms Zhang revealed the company plans include developing a Lao strategy that taps into tourism resources around the world.
Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou will be the first targets for Laos’ tourism marketing efforts which the company will then spread across China.
Around 850,000 Chinese visitors came to Laos last year, and the government is targeting 1 million this year.

By Somxay Sengdara
(Latest Update July 4, 2019)

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