Raising the bar, raising the flag: Beerlao’s Gold Award win at Monde Selection salutes Laos’ spirit, innovation and global rise

In a shining testament to national pride and brewing excellence, Lao Brewery Company (LBC) has once again earned global recognition when two of its flagship products – Beerlao Lager and Beerlao Green – proudly clinched Gold Quality Awards at the 64th Monde Selection World Quality Awards, held on March 31 in Brussels, Belgium.
From humble roots in Southeast Asia to world-class acclaim, Beerlao has grown to become more than just a beverage—it’s a symbol of Lao pride, unity, and progress. Every sip carries the taste of tradition, the pulse of the people, and the promise of innovation.
“These accolades from Monde Selection are not just awards; they are affirmations of our relentless pursuit of brewing perfection. They embody the spirit and pride of Laos, showcasing our commitment to delivering exceptional beers to our consumers – in the country and beyond our borders,” said Managing Director of LBC Henrik Juel Andersen.
The award is a first-time win for Beerlao Green, a newer addition to the Beerlao family, making its gold medal a significant accolade. This recognition at the global stage signals not only the rising popularity of its refreshing and lighter taste profile but also LBC’s success in innovating while staying true to its roots.
At the same time, Monde Selection has also acknowledged the enduring excellence of Beerlao Lager, which has been cherished by Lao people for over 50 years. For decades, Beerlao Lager has stood as a national icon—an everyday companion in celebrations big and small—earning its place in hearts across the multi-generational population.
LBC’s success lies not only in its dedication to preserving time-honoured brewing methods but also in its bold steps towards modernisation. With state-of-the-art canning and bottling lines, and ongoing investments to expand and enhance its brewing facilities, LBC continues to push the boundaries of quality and innovation. These cutting-edge improvements ensure that every bottle and can delivers freshness, consistency, and world-class flavour—every single time.
The Monde Selection World Quality Awards celebrate exactly that: quality and excellence. Held annually in Brussels—one of the world’s beer capitals—Monde Selection is one of the most respected international quality institutes. Its awards are based on strict judging criteria, including laboratory analyses, blind tastings, and expert evaluations across more than 20 parameters from an independent jury of brewmasters and chefs. Winning gold here is no small feat—and winning consistently even less so.
Over the years, LBC has proudly brought home multiple Monde Selection accolades, underlining the consistent recognition Beerlao has received for its quality. In recent years, following the Gold Quality Award won by Beerlao Gold in 2021, the two Gold awards won this year further cement the company’s legacy on the world stage.
From the vibrant rice fields to festive toasts in Vientiane bars and homes in Laos and around the globe, Beerlao has become a beloved weave in the social fabric of Laos. It is a beer that celebrates the hard work of farmers, the innovation of engineers, the passion of brewers, and the loyalty of Lao consumers. Beerlao is brewed by the people—for the people—and shared with the world.
LBC’s pursuit of excellence doesn’t stop at the brewery gates. The company remains firmly committed to sustainability through pioneering efforts such as its Sustainable Rice Farming Initiative and use of renewable energy including solar and its latest biomass-fired steam plant—green energy solutions that significantly cut carbon emissions. This forward-thinking approach is helping reshape not only the industry but also the future of Laos and the planet.
“These latest Monde Selection awards reinforce LBC’s position as a leader in the brewing industry. The company remains dedicated to our mission of delivering high-quality, innovative products while upholding responsibilities to the environment and the communities we serve,” Mr Andersen added.
Established in 1973, Lao Brewery Company has become a cornerstone of the Lao beverage industry. With a diverse portfolio that includes Beerlao, the company has garnered international acclaim for its commitment to quality and innovation. LBC continues to blend traditional brewing methods with modern technology to produce beverages that are celebrated both locally and globally.

By Advertorial Desk
 (Latest Update April 10, 2025)