Online shopping platform to boost Lao products, promote e-commerce

The TK Group will continue to develop an internationally recognised online shopping platform through the launch of the “YesPls” application in order to promote e-commerce and to enable the growth of SMEs in the era of digitalisation.
The ceremony for the official launch of the YesPls application was held at Lao-ITECC in Vientiane last Friday. Officials of the Ministry of Industry and Commerce and the Lao National Chamber of Commerce and Industry (LNCCI) and representatives of business partners attended the event.
Speaking at the event, the CEO and Founder of TK Group, Mr Thatnakhone Thammavong, said the YesPls company was established in 2019 to mainly promote the online shopping platform and brought together a number of domestic producers of goods for a door-to-door delivery service.
“The establishment of the YesPls application brings together over 500 shops with more than 2,000 products,  including imported and locally made goods, and these are available for shopping, especially made-in-Laos goods such as One District One Product (ODOP),” he said.

Officials and guests point to the symbol of the new ‘YesPls’ application at the official launch ceremony last Friday.

Mr Thatnakhone said the official launch of the application is a milestone and a step towards much easier sales and purchases with modern innovations in the era of digitalisation.
“This application platform is a modern bridge between sellers and buyers so that they can meet with each other and trade a wide range of high quality products, with safer payments and a quicker delivery service nationwide,” Mr Thatnakhone said.
He said the application will prioritise the growth of Lao SMEs and the promotion of Lao products.
In 2023, the company aims to expand its online shopping service across Laos.
“In 2024-25, we hope to expand the coverage of Lao products in the Asia and the Pacific markets. Later, in 2026, Lao products should be recognised in the global market,” he added.
The LNCCI President, Oudet Souvannavong, said at the event that the launch of the YesPls application complied with the LNCCI’s strategic plans to promote online shopping or e-commerce.
“The application has attracted over 500 shops and more than 2,000 products are on sale on the platform. It is still a small figure, compared to the total number of local products, but it is the right move by the company to highlight e-commerce and will eventually attract more products for sale in the near future,” he said.
YesPls is an online shopping application and is designed at the Lao modernist with the aim of helping people find various kinds of products, including 100 percent branded items (ODOP and Made in Laos) from across Laos.
Products from the Lao Disabled People’s Association are also available for online shopping.
As part of the company’s efforts, the application focuses on developing and raising the profile of Lao companies and promoting Lao  products both domestically and internationally.

By Advertorial Desk
 (Latest Update March 8, 2022)