Speed up tourism promotion, DPM tells ministry

The Ministry of Information, Culture and Tourism has been instructed to more widely promote the Laos Thaio Laos (Lao travel in Laos) tourism campaign to revive the tourism industry and the economy as the government eases Covid-19 restrictions to gradually normalise the situation.
Addressing a yearly meeting on Friday to review the ministry’s performance in 2021, Deputy Prime Minister Prof. Dr Kikeo Khaykhamphithoune told ministry officials to work with businesses to improve the hospitality sector and more strongly promote the Laos Thaio Laos campaign.
Prof. Dr Kikeo also underlined the need to improve tourist attractions and the quality of services provided at hotels, guesthouses and restaurants.

Ministry officials were told to diversify tourism-related activities and products at tourist attractions, while making use of local culture and agricultural potential to promote Lao products and the Laos Thaio Laos scheme.
The deputy premier called for wider advertisement of the country’s cultural, natural, historical and agricultural attractions as well as community-based tourism activities.
This year, the ministry aims to attract more than 1 million domestic and foreign visitors despite the ongoing Covid-19 outbreak and to generate more than US$271 million in revenue.
If the Covid-19 outbreak continues to wane, the ministry plans to introduce further initiatives to attract more domestic and foreign visitors, while ensuring that virus control measures are strictly observed to prevent a rise in infections, Deputy Minister of Information, Culture and Tourism Mr Vansy Kuamua told the meeting.
The ministry will work with provincial Information, Culture and Tourism Departments and businesses to compile information on the number of businesses and workers in the tourism sector who have been affected by the Covid-19 outbreak, as part of efforts to revitalise the industry.
In addition, the ministry pledged to improve the quality of the tourism sector and pursue the implementation of infrastructure development being carried out to foster tourism in targeted areas, including Luang Prabang, Champassak and Vientiane provinces.
The ministry will strengthen tourism development in the northern, central and southern regions as well as enhance the Lao National Ecotourism Strategy. Authorities will encourage businesses to organise tourism-related activities under the Laos Thaio Laos campaign and improve facilities at tourist sites.
The ministry pledged to work with provincial authorities to address tourism-related issues including the violation of orders, notices and instructions issued by the government.

By Times Reporters
 (Latest Update February 14, 2022)