Attitude Mom marks 10 years with launch of hands-free breast pump

Attitude Mom, a leading Thai breast pump brand, celebrated its 10th anniversary with a special event titled "Next Step in a Decade", where it introduced the Easy Life III hands-free breast pump.
Modern families are increasingly choosing to breastfeed, supported by new technology that simplifies the process. Attitude Mom has been developing high-quality breast pumps for a decade, helping mothers to balance breastfeeding with their daily lives.

The company recently hosted a celebration attended by honoured guests, influencer mothers who use the products, and loyal customers. The event provided a warm and friendly atmosphere where the brand showcased its latest innovation designed to meet the needs of modern mothers.
Managing Director of Attitude Mom, Ms Suree Kunmongkolwut, spoke about the company’s journey, which started from her personal experience. 
“The idea for our brand came when I had my first child and wanted to breastfeed but could not, due to severe allergies and a lack of knowledge about breast milk. When I had my second child, I was determined to succeed, and that experience inspired the creation of Attitude Mom,” she said.
She added that the company remains committed to making breastfeeding easier for mothers while allowing them to have more personal time.
“We have spent 10 years developing our brand, and we are ready to continue for many more. We take pride in encouraging modern mothers to choose breastfeeding. One of our key product features is the 100 percent authentic silicone breast shield, as we understand how important comfort is for mothers,” she said.

Attitude Mom continues to innovate, ensuring that its breast pumps support mothers in balancing work and childcare. The highlight of the event was the launch of the Easy Life III hands-free breast pump. 
Ms Suree said the new model offers advanced features suited to the needs of modern mothers. “This product can be controlled via a smartphone and ensures thorough milk extraction. It is lightweight, portable, and designed to fit all lifestyles. We encourage mothers to experience the convenience it offers,” she said.
The Easy Life III wireless breast pump offers smartphone connectivity via Bluetooth, allowing mothers to control settings through an app. It features four smart modes:

Massage Mode: Stimulates the breast for improved milk circulation.
Expression Mode: Enhances milk drainage for better storage.
Two-in-One Mode: Combines massage and extraction for seamless operation.
Double Frequency Mode: Ensures complete emptying to prevent mastitis.
The event also served as a way to thank customers for their support. “We value the trust mothers have placed in Attitude Mom. Their feedback has helped us improve our products, and we will continue to develop high-quality breast pumps so that every mother who chooses to breastfeed can do so with ease and confidence,” Ms Suree said.
Looking ahead, Attitude Mom plans to expand its presence in Laos through breastfeeding seminars, consultations, and awareness campaigns. 
The company will also strengthen its digital presence through social media campaigns, collaborations with parenting influencers, and experiential events where mothers can try products before purchasing.
Mothers in Laos can follow Attitude Mom Laos on Facebook, Instagram, TikTok, and YouTube for updates, expert advice, and product information.

By Advertorial Desk
 (Latest Update March 21, 2025)