ORA 5 SUV debuts in Laos, targeting style-conscious EV buyers

The latest addition to Laos’ growing electric vehicle market was unveiled on Saturday as Auto Asia Co., Ltd., officially launched the all-new ORA 5 SUV EV, introducing a premium all-electric model that combines distinctive styling, intelligent technology and advanced safety features.
The launch event, held at the GWM showroom in Phonthan village, Xaysettha district, Vientiane, brought together invited officials, business leaders, representatives of the automotive industry, members of the diplomatic community, media personnel, social media influencers, lifestyle content creators and other invited guests, who witnessed the debut of GWM’s newest electric vehicle in Laos. The event also attracted existing GWM customers and prospective buyers eager to experience the brand’s latest innovation.
Speaking at the launch ceremony, General Manager of Auto Asia Co., Ltd., Ms Sompasong Phasinhsaksith, said the global automotive industry is undergoing rapid transformation as electric vehicles become an increasingly important part of everyday transportation.

She noted that while many electric vehicles on the market share similar designs, the ORA 5 has been created to stand apart through its distinctive appearance, combining fashion-inspired styling with practicality, intelligent technology and advanced safety.
“The future of mobility has already arrived. The ORA 5 represents a new generation of electric vehicles designed to deliver convenience, safety and enjoyment on every journey while expressing a unique personality,” she said.
Ms Sompasong said Great Wall Motor, one of the world’s leading automobile manufacturers, has extensive experience in developing new energy vehicle technology. The ORA brand was established to offer consumers an electric vehicle that blends innovative design with intelligent features and world-class safety standards.
She said the launch of the all-new ORA 5 SUV reflects the company’s commitment to supporting Laos’ transition towards cleaner transportation while responding to growing consumer demand for environmentally friendly vehicles.
The ORA 5 is powered by a 150kW electric motor producing 260Nm of torque, providing smooth acceleration for both urban commuting and long-distance travel.

With a 58.3kWh lithium iron phosphate (LFP) battery, delivering a driving range of up to 520 km (NEDC) with DC fast charging of up to 120kW, from 10 percent to 80 percent in approximately 30 minutes.
The vehicle is backed by a 4-year or 150,000 kilometre warranty, while the battery and electric motor are covered for 8 years or 150,000 kilometres.
Designed with what GWM describes as a minimalist philosophy, the ORA 5 features smooth, flowing body lines, distinctive droplet-inspired LED headlights, and alloy wheels incorporating a four-leaf clover motif symbolising good fortune and elegance.
A full-width rear light bar integrated into the rear windscreen enhances the vehicle’s modern appearance while improving durability.
Inside, the SUV features GWM’s latest Coffee OS 3 intelligent operating system, centred around a 14.6-inch high-definition touchscreen with voice-command capability and over-the-air software updates.
The cabin has been designed to maximise comfort and practicality, offering a spacious interior and a 362-litre luggage compartment suitable for everyday use.
The ORA 5 is available in nine exterior colours with two interior themes, allowing customers to personalise the vehicle according to their preferences.
At the launch, Sales & Marketing Manager Simon Tadouangdy showcased the features and options of the ORA 5. He highlighted its exceptional value, quality, and design language, drawing strong interest from potential customers.
Adding excitement to the occasion, well-known Lao influencers, digital content creators and lifestyle personalities joined guests in exploring the vehicle’s features, sharing their first impressions and engaging with interactive displays throughout the launch.
Guests also had the opportunity to inspect the vehicle up close, experience its intelligent technologies through live demonstrations, and learn more about GWM’s after-sales services and electric mobility solutions in Laos.
The all-new ORA 5 is now available in Laos with a starting price of US$19,990. Customers making reservations during the promotional launch period will also receive a range of complimentary gifts and special ownership benefits, according to GWM Laos.

By Advertorial Desk
 (Latest Update July 27, 2026)