Visitors get a close-up view of the limestone outcrops at Phuphamarn.

Phou Pha Marn and Kuang Xi waterfall: Laos’ path to sustainable tourism

When speaking of ecotourism destinations in Laos, two remarkable locations stand out, namely Phou Pha Marn in Khammuan province and the world-renowned Kuang Xi waterfall in Luang Prabang.
Both reflect the country’s commitment to blending tourism development with conservation, offering visitors unforgettable experiences while promoting environmental stewardship.

President of the Laos Association of Travel Agents, Mr Inthy Deuansavanh.

Nestled amid lush forests and dramatic limestone cliffs, Phou Pha Marn, which offers dramatic views, has become a highlight on the Thakhaek Loop, a popular route with motorcyclists.
Its location near the Lao-Thai Friendship Bridge in Nakhon Phanom province and its easy access to the Laos-Vietnam border makes it especially appealing to visitors from these neighbouring countries.
Here, visitors can immerse themselves in a range of adventure activities, from rock climbing and ziplining to testing their courage on the unique “spider web bridge” suspended between two rocky outcrops.
For those seeking something more leisurely, cafés provide rest and refreshment against a backdrop of pure mountain air and panoramic views. Several viewpoints allow adventurers to pause, breathe deeply, and take in the serenity before continuing their journey.
Speaking to the Vientiane Times, President of the Laos Association of Travel Agents, Mr Inthy Deuansavanh, said “The Rock Viewpoint at Phou Pha Marn has two primary objectives: first, to profit from tourism, and, second, to conserve nature and biodiversity.”
He stressed that conservation can only be effective when surrounding communities also benefit.
“Of course, conservation will only succeed if local people’s livelihoods are improved and if they share in the benefits of tourism. That is when they will actively support efforts to protect forests and wildlife.”
In keeping with this concept, Phou Pha Marn provides opportunities for local villagers to sell their products to visitors free of rental charges. Other projects, such as beekeeping, are also encouraged to strengthen household economies.
Mr Inthy said “We contribute 2 percent of all business revenue to a conservation fund. We also host an annual event called ‘Bike to the Rock’, a 268-kilometre cycle race from Vientiane to Phou Pha Marn. The proceeds go directly to the fund, which supports patrols to prevent illegal logging and wildlife hunting.”

The stunning Kuang Xi waterfall in Luang Prabang province. --Photo Tourism Luang Prabang

Phou Pha Marn has not only become a popular destination for nature lovers but also a driver of community-based tourism that channels direct and indirect economic benefits into surrounding villages, stimulating small businesses such as guesthouses, homestays, and restaurants.
Meanwhile, just 29 kilometres from Luang Prabang city lies Kuang Xi waterfall, celebrated for its cascading turquoise pools surrounded by emerald-green forest. The multitiered falls invite visitors to take a refreshing dip in designated swimming areas, or to climb steps leading to a viewpoint above the falls.

A view over the rugged landscape at Phou Pha Marn.            --Photo the Rock at Phuphamarn

Beyond the waterfall, nature trails offer the chance to experience the forest up close, while the nearby Bear Rescue Centre provides an educational experience, highlighting Laos’ efforts to protect endangered wildlife.
Kuang Xi is one of the most photographed attractions in Laos, and for good reason.
Together, Phou Pha Marn and the Kuang Xi waterfall embody the spirit of responsible tourism. They show that natural beauty and cultural authenticity can go hand in hand with conservation and community development.
These destinations are more than places of scenic grandeur; they are opportunities to engage with a vision of travel that sustains both people and the planet.

By Siladda Suliyong
(Latest Update September 16, 2025)