Mr Soukthavy Choudhury (second left) presents the perfume to Prime Minister Sonexay Siphandone (first left).

Laos-branded perfume set to win over ASEAN leaders

Mr Soukthavy Choudhury, the 2024 recipient of the “Outstanding ASEAN Entrepreneur Lifetime Achievement Award”, to present his Laos-branded perfumes as gifts for ASEAN leaders.

"Lao ASEAN", a uniquely branded Laos perfume, is set to offer the scent of Lao aroma to delegates attending the upcoming ASEAN Summit, scheduled for next month in Vientiane.
Chairman of HSMM Group of Companies, Soukthavy Choudhury, presented the perfume to Prime Minister Sonexay Siphandone during the 2024 ASEAN Leadership and Partnership Forum held at the Landmark Mekong Riverside Hotel in Vientiane on Monday.  

Mr Soukthavy Choudhury (second left) receives the 2024 "Outstanding ASEAN Entrepreneur Lifetime Achievement Award" on behalf of his companies in the presence of Prime Minister Sonexay Siphandone (first left).

Developed under the motto ‘Product of Lao, gift for ASEAN’ by HSMM Fragrance, Laos’ first fragrance brand maker, 100 perfume bottles will be distributed to delegates at next month’s summit and to VIP guests who attended the forum.
Crafted with excellent ingredients and inspired by the rich cultural heritage of Laos, the perfume is branded to honour the summit hosted by Laos, the Chair of ASEAN in 2024.
This initiative showcases Laos's growing fragrance industry and will highlight the country's commitment to promoting its products on the regional and international stages. 
It is also hoped that it will present an opportunity for HSMM Fragrance to gain visibility and foster connections with other ASEAN nations.
HSMM Fragrance, a pioneer in the Lao perfume industry, launched its brand in January 2021 to offer elegant aromas that cater to Lao and foreign perfume lovers at affordable prices.
So far, nine products under the brand have been available at stores. Two new products are coming soon, underscoring HSMM Fragrance Co., Ltd.’s commitment to developing new products that meet customers’ needs and keep up with trends. 
Like the HSMM brand, known globally for using high-quality agarwood oil, the Lao fragrance products are also crafted from this precious ingredient. 
Agarwood perfumes hold a unique appeal because of the oil’s religious and cultural significance, with the oil also known for its scent and ambience.
The aroma of Dok Cham Pa – the Lao national flower - is among several other fragrance products the company recommends to customers.
These premium products, including Dok Cham Pa, Sok Dee (meaning good luck) and HSMM 1 – are all available at the company’s shop at Parkson Shopping Mall in Vientiane.
Incorporated in 2014, the company has established a perfume factory in Vientiane – a first of its kind in Laos - to manufacture fragrance products that suit a variety of customers and a wide range of occasions.
The company has so far exported its products to many countries, including China, Korea, Saudi Arabia, the United Arab Emirates, and other gulf countries, where the products have received encouraging responses.

Former Minister of International Trade (MITI) of Malaysia Sri Mustapha Bin Mohamed (fourth left); Chairman of ASEAN Mr Dato Ramesh Kodamal (fifth left); Indian Ambassador to Laos, Mr Prasant Agarwal (sixth left); Malaysian Ambassado to Laos, Mr Edi Irwan (third left), and Chairman of ASEAN - India Lao chapter, Mr Habib Mohammed Chowdhury join a group photo with Mr Soukthavy Choudhury.

Mr Soukthavy, who is of Indian origin but gained Lao nationality through citizenship, described introducing Laos’ first fragrance brand as ‘a dream come true’ in making a milestone contribution to the Lao fragrance industry and driving its growth.
Starting operations in Laos 22 years ago doing business across various sectors, HSMM Group of Companies has enjoyed robust growth of around eight percent annually.
Thanks to Mr Soukthavy’s contributions to the development of Laos, the businessman in 2024 was awarded the "Outstanding ASEAN Entrepreneur Lifetime Achievement Award", which was presented during the Monday forum in the presence of Prime Minister Sonexay Siphandone.   
Upon receiving the award, Mr Soukthavy said, “I feel very honoured to be able to receive the Outstanding ASEAN Entrepreneur Lifetime Achievement Award as witnessed by His Excellency Sonexay Siphandone, Prime Minister of the Lao People’s Democratic Republic.”
“It fills me with pride and gratitude to be able to represent the capabilities of Lao entrepreneurs. It’s an amazing feeling that’s really indescribable. It means a lot to me as it shows my contributions as an entrepreneur and serves as a milestone in my career.”
The chairman expressed hope that his group’s achievement would inspire other entrepreneurs to dedicate their hard work to pursue their set goals.
“Anything is possible, and I hope this award can act as an inspiration to other Lao entrepreneurs that continue to work hard to achieve their dreams,” he said.
“This award truly shows that Laos has much to offer, including its entrepreneurial spirit. I can assure you that this will motivate many other Lao entrepreneurs to achieve big things, and I’m here for it.”

By Advertorial Desk
 (Latest Update September 18, 2024)