Participants attend the Business Session of Gochang (Korea) specialty products in Vientiane on Monday.

Korea hosts Business Session of Gochang Premium Foods 

A Business Session organised by Gochang Premium Foods from the Republic of Korea took place in Vientiane on Monday to introduce Lao buyers to Gochang Premium Foods, including a tasting session.
The meeting was organised by Gochang County (provincial government, Republic of Korea) and chaired by Gochang County Mayor Sim Deokseob, attended by 20 Lao buyers and Gochang-gun governor, Gochang County.
The Business Session of Gochang Premium Foods introduced popular products made by 17 Korean companies, including watermelon juice, mandarin and carrot juice, shin-apple juice, Gochang black raspberry extract jelly, candy, and peanuts.
There was also sauce from JN Food named bokbok (Korea balsamic vinegar), original Korea Ssanghwa tea, signature Ssanghwa, totomong jelly, laver, damso (salted candy), sea salt, snacks (sweet potato sticks), sweet jelly, Gochang soju, black raspberry wine, rice cakes, rice cookies, sesame oil, honey, pears, strawberries, melons, cosmetics (mask pack), rice cookies for babies, and puncheon eel soup.
The session also included a presentation on the Gochang Hwangtobaegi Corporate distributor.
The company was selected by the Ministry of Food, Agriculture, Forestry and Fishery and co-invested by Gochang-gun, the National Agricultural Cooperative Federation and county residents.
Its goal is to construct agricultural infrastructure and to increase farmers’ incomes by improving competitiveness and pioneering a steady selling market. Its goal is to achieve success through quality control and enhancement of the value of brand.
Gochang-gun’s agricultural product jointed brand ‘Hwangtobaegi’ that has the ‘yellow soil’ minerals as a symbol of well-being.
Gochang-gun’s agricultural products are cultivated in yellow soil which is rich in iron, inorganic and minerals, with an excellent quality. Gochang-gun has developed a joint brand of Hwangtobaegi agricultural product which means ‘agricultural products cultivated in yellow soil’.
The Hwangtobaegi brand is only given to agricultural products of excellent quality. Gochang’s agricultural products that use the Hwangtobaegi brand have gained fame nationally and have won the confidence of consumers in all parts of the country.
Gochang Hwangtobaegi Distribution Co., Ltd. is an investment company jointly funded by private and public entities (Gochang-gun, National Agricultural Cooperative, the military and the people, town-departers etc.) to secure a stable sales channel for Gochang’s agricultural products and prepare for the opening of the world agricultural market.
Gochang Hwangtobaegi Distribution Co., Ltd. introduces throughout the country not only Gochang’s fresh eateries but also various sights and entertainments. Also, it operates an online market, intermediately connecting Gochang’s producers directly to customers so that special products will be delivered safely in higher quality.
Gochang County Mayor Sim Deokseob said that We are focusing on the Hwangtobaegi agricultural product brand. We will work to ensure that premium agricultural products can capture the tastes of Lao consumers in the future. Gochang-gun is a UNESCO World Heritage City and has seven UNESCO programmes, namely Dolmen, Nongak, Pansori, Gochang Tidal Flats, Donghak Peasant Revolution Armed Proclamation, Seonunsan Byeongbawi World Geopark, and the UNESCO Biosphere Reserve. It is a city of agriculture and tourism, and a food centre representing the Korean Wave.

By Advertorial Desk
 (Latest Update November 6, 2024)