Representatives of Lao Brewery Company (LBC) and Café Amazon gather at the partnership signing ceremony.

LBC and Café Amazon announce partnership to enhance premium offerings for customers

Lao Brewery Company (LBC) and Café Amazon have signed a strategic partnership agreement aimed at driving business growth and enhancing their market presence.
The signing ceremony at LBC’s headquarters was attended by key executives, including the Managing Director of LBC, Mr Henrik Juel Andersen, and Managing Director of Café Amazon (PTT Lao Co., Ltd.), Mr Peravej Na Ranong

Managing Director of LBC Mr Henrik Juel Andersen (left) and the Managing Director of Café Amazon (PTT Lao Co., Ltd.) Mr Peravej Na Ranong shake hands after signing a Memorandum of Understanding.

Mr Andersen expressed his enthusiasm about the partnership, stating, “This collaboration with Café Amazon, the largest and fastest-growing chain of cafes in Laos, is a testament to our commitment to innovation and excellence. Both the Lao Brewery Company and Café Amazon are renowned for providing a premium and high-quality experience to our customers.”
“The highly popular products of LBC that will now be available in Café Amazon will further enhance the consumer experience and create new revenue streams for both Café Amazon and LBC. We are excited to work with the team at Café Amazon to jointly grow our business.”
Mr Peravej Na Ranong echoed this sentiment, highlighting the mutual benefits of the partnership. “We are thrilled to join hands with the Lao Brewery Company. This partnership will not only enhance our product offerings but also expand our reach within the market. Together, we will set new benchmarks in quality and customer satisfaction, fueling our growth ambitions.”
In addition to the new LBC product listings in Amazon Cafés, the partnership will focus on new innovative beverage offerings, joint promotions, and integrating Café Amazon outlets within LBC’s distribution network.
This alliance is expected to drive growth and create new opportunities for both companies.
Together, LBC and Café Amazon are dedicated to delivering exceptional value and transforming the beverage and café landscape in Laos, while achieving substantial business growth.

By Advertorial Desk
 (Latest Update November 25, 2024)