LBC Partners with PepsiCo to expand snack market in Laos

Lao Brewery Co., Ltd (LBC) collaborates with PepsiCo Snacks to distribute popular global snack brands in Laos, beginning January 2025, enhancing product offerings and fostering economic growth through a strategic partnership.

Representatives from Lao Brewery Co., Ltd and PepsiCo gather for a photo after they sign their partnership agreement in Vientiane.

This authorised distributor signing ceremony between the leading brewery in Laos, LBC and global snack giant PepsiCo Snacks was held in Vientiane on December 18.
This strategic collaboration marks a significant milestone for both companies and the nation, aligning with LBC’s vision for growth and Carlsberg’s global strategy, Accelerate Sail 27.
With a long-standing reputation for excellence in the beverage industry, LBC will leverage its market leadership in Laos to distribute PepsiCo’s popular snack brands such as Lay’s, Tawan, Sunbites, Doritos, and Cheetos.
LBC will provide direct store delivery, warehousing, and other distributor services to the local market starting from January 1, 2025. This partnership represents not just an expansion of product offerings but also a commitment to enhancing the consumer experience in Laos.
Managing Director of LBC, Henrik Juel Anderson said, “Partnering with PepsiCo Snacks is a testament to our dedication to growth and innovation.”
“We are excited to take PepsiCo’s beloved snack brands to new heights in Laos, offering our consumers a wider range of high-quality products. This collaboration is poised to drive brand expansion and economic growth, further solidifying our role as a key player in the Lao market.”
PepsiCo Snacks brings its global expertise and a diverse portfolio of snacks that have resonated with consumers worldwide. By entrusting LBC with the distribution of these products, PepsiCo is demonstrating confidence in LBC’s ability to navigate the local market and achieve significant growth.

Mr Henrik Juel Anderson (left) and Mr Adisorn Sinsirithavorn.

Sales Director of PepsiCo, Mr Adisorn Sinsirithavorn added “We are thrilled to partner with LBC. Their deep understanding of the Lao market and their commitment to quality make them the ideal partner to expand our presence in this dynamic region. Together, we aim to contribute positively to the Lao economy.”
This partnership aligns seamlessly with Carlsberg’s global vision under the Accelerate Sail 27 initiative, emphasising sustainable growth and localised market expansion. It reflects a shared commitment to excellence and innovation, ensuring that consumers in Laos benefit from a wider array of high-quality snacks alongside an extensive range of beverage options.
LBC and PepsiCo Snacks are dedicated to fostering a prosperous future for Laos through this collaboration, which is expected to create numerous job opportunities and support local economic development. By combining LBC’s extensive distribution network with PepsiCo’s iconic snack brands, this partnership is set to deliver unparalleled value to Lao consumers.

By Advertorial Desk
 (Latest Update December 23, 2024)